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The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

All Day, Apr 2, 2018


Today’s marketers must strive to eliminate the distance between brands and humanity. We must never forget that brands exist to meet human needs and the strongest ones are a reflection of ourselves. More and more, brands are adopting human qualities to attract customers, using advances in technology to bring them closer rather than reduce them to cold transactions.

The world needs the warmth of human centric brands now more than ever.

For 50 marketers that are focused on building human centric brands, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience for keeping brands human in the age of disruption. We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

It’s unlike any other branding or marketing conference you’ve attended before:

Everyone in the room is an expert and gains from the sum of the expertise in the room.
Our competitive learning format is fun, energized and impactful.
The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
The focus is on learning outcomes, not ticket sales.
Small is powerful, with only 50 marketers participating in hands on learning.
This is marketing’s ONLY issues-based, problem-solving event.
As in your marketplace, some will win, some will lose, all will learn.

No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

In April of 2018, our 6th annual event, we are focused on Keeping Brands Human, taking a close look at the shaping forces occupying the intersection of brand strategy and technology. Some of the topics we’ll cover include: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.

The Un-Conference is highly interactive and designed to question assumptions, taking participants on searching journeys to arrive at new and optimistic decisions about their competitive future.

It all takes place at The Hard Rock Café Hotel, San Diego, California April 2 – 4, 2018.

Our schedule…

Monday, April 2nd – Kickoff Mixer: 7- 9pm at The Hard Rock Café Hotel Rooftop Pool

Tuesday, April 3rd – Day 1: 8am – 5pm, at The Hard Rock Café Hotel / 6:30pm – ? Team building event and dinner

Wednesday, April 4th – Day 2: 8am – 5pm, at The Hard Rock Café Hotel

Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 2nd) for 50 senior B2C and B2B marketers who see professional growth and value creation as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:

-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Entrepreneurs launching new brands
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as

Cost: Your $2,200 registration ($2,500 after September 25th) includes: -Private kickoff mixer at The Hard Rock Café Hotel Rooftop Pool -Private Team building event and dinner -Lunch and refreshments for both Un-Conference days -Conference Materials -Special room rates at The Hard Rock Café Hotel Only 50 marketers can participate. To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call us in Los Angeles at 813-842-2260. Or simply email ddaye@theblakeproject.com REGISTER BEFORE SEPTEMBER 25th and SAVE $300! Brought to you by experiential agency Moosylvania and the Los Angeles American Marketing Association

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Venue

207 Fifth Ave.
San Diego, CA 92101

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